2.28 Million Northeast Households and Businesses to Switch Banks this Year
Banking New England Sept/Oct 2018
Published on Oct 16, 2018
In this special marketing issue, learn how to optimize your mobile site, understand why customers can be easily enticed to switch banks, and get an inside look at the New England Financial Marketing Association conference, featuring an article by Bruce Paul.
Community banks are constantly competing against big banks. To remain relevant, it’s critical that community banks find and capitalize on the competitive edge their unique positions offer. It’s impossible to play the same game as big banks and expect to win. However, with a unique strategy that leverages the advantages offered by community banks and credit unions, customers can be drawn to a local choice.
Community banks can offer customized services for a better banking experience.
Technology is necessary to attract and keep your banking customers, but technology must be properly implemented as well.
Why don't community bank customers tell the bank about problems - and how can you discover and solve those problems? #CommunityBankInsights
One of the most powerful ways community banks can maintain strong relationships with customers is to manage expectations, especially about loan processes.
Community banks must separate themselves from the digital rush and broadcast what is unique about their services, drawing a distinction between them and what big banks may provide.
Community bank marketing requires a comprehensive strategy delivered to a targeted audience, but this is not as simple as replicating the marketing strategies of the banking giants.
11% of community bank customers are secretly looking for a new bank - but you can do this one thing to keep them loyal.
There is enormous opportunity for you to improve your ability to grow your #communitybank or credit union, but it starts with knowing what existing customers and prospects think of you compared to your competitors.
Your bank can grow 100% faster than the competition if you simply focus on delivering exceptional customer experiences. But you can’t just assume your bank is already doing that.