Community Bank Insights

2018 Community Bank Marketing Trends

The foundation is being laid for community banks to excel in 2018, but such achievement will not be realized without effort. Understanding the latest trends will be the first stepping stone towards your business growth and how you can leverage the resources available to you. 

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Community Bank Insights

Community Banks And CUs Deserve Recognition For Community Involvement

As a community bank or credit union, are you getting the credit you deserve for your community involvement? As you look forward to 2018, consider – what are you currently doing? Are you sure you are getting the credit you deserve? What can you do differently?

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Community Bank Insights

Can Community Banks Compete with Big Banks on Electronic Banking?

Community banks can embrace fintech without sacrificing their personalized, customer-driven focus, and these banks can indeed survive and thrive. Credit unions and community banks simply cannot rely solely on personal service as the entire premise of their existence when consumers clearly want more.

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Community Bank Insights

Community Banks: Big Bank Customers Are Waiting for Your Excellent Customer Service

There is enormous opportunity to improve your ability to grow your community bank or credit union, but it starts with knowing what existing customers and prospects think of you compared to your competitors.

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Community Bank Insights

If Your Bank is a Strong Contributor to the Community, Do You Get Recognition For It?

Many community banks and credit unions pride themselves on the contributions they make to their communities. This includes supporting local...

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Community Bank Insights

To Recruit From The Big Banks, It’s All About The Message

The potential to recruit new customers from big banks is strong, if community banks can convince them that they’ll find comparable technology offerings at their hometown banks.

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Community Bank Insights

Finding Success as a Community Bank, Part 3: Personalization

The small banks and credit unions that succeed to the greatest degree know their customers, and their customers are equally familiar with the welcomed expectations.

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Community Bank Insights

Ask The Right Questions

As bank executives think about ways for their business to survive and thrive, they are beginning to take a hard look at staffing – both hiring and retaining the best people for their banks.

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Community Bank Insights

Finding Success as a Community Bank, Part 2: Marketing

You may not have the brand recognition of a larger bank, but there are services and products that can be offered that are unique to your business and location.

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Community Bank Insights

Finding Success as a Community Bank, Part 1: Challenges and Opportunities

Flexible, customizable services are becoming a key driver of loyalty for Gen Xers and Baby Boomers as well as Millennials, 45% of whom prefer in-branch interaction over electronic interaction with their banks.

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Community Bank Insights

Improve Community Banking through Stronger Customer Engagement

Comprehensive breadth of services used among community bank customers is relatively low; these steps can help community banks improve customer engagement and strengthen industry standing and profitability.  

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Community Bank Insights

Is Your Community Bank Missing Opportunities with Millennials?

According to our most recent bank benchmarks that included 200,000+ reviews, over 40 percent of millennials say that they prefer to use a branch rather than online or mobile. And customer service is still the #1 driver of long-term loyalty for millennials – even higher than a bank’s technology. 

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Community Bank Insights

How Is Banking Like Baseball?

And How Is Community Banking Like ‘Moneyball’? The idea that you can create a template that will work forever doesn’t...

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Community Bank Insights

Is Your Community Bank Reaching the Women in Your Community?

More women are living independently, opening local businesses, and taking leadership positions in businesses around the community. So, what can...

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Community Bank Insights

High Percentage of CT Customers Say They’ll Switch Banks This Year

High Percentage of CT Customers Say They’ll Switch Banks This Year Financial institutions tend to hear unsolicited feedback from two...

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Community Bank Insights

When Community Involvement Isn’t Enough

When Community Involvement Isn't Enough Many community banks and credit unions pride themselves on the contributions they make to their...

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Community Bank Insights

Better Technology Attracts More Clients

Better Technology Attracts More Clients The recent Connecticut Bank Benchmarks revealed some interesting and surprising findings about how Connecticut consumers...

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