There is enormous opportunity for you to improve your ability to grow your #communitybank or credit union, but it starts with knowing what existing customers and prospects think of you compared to your competitors.
Your bank can grow 100% faster than the competition if you simply focus on delivering exceptional customer experiences. But you can’t just assume your bank is already doing that.
The foundation is being laid for community banks to excel in 2018, but such achievement will not be realized without effort. Understanding the latest trends will be the first stepping stone towards your business growth and how you can leverage the resources available to you.
As a community bank or credit union, are you getting the credit you deserve for your community involvement? As you look forward to 2018, consider – what are you currently doing? Are you sure you are getting the credit you deserve? What can you do differently?
Community banks can embrace fintech without sacrificing their personalized, customer-driven focus, and these banks can indeed survive and thrive. Credit unions and community banks simply cannot rely solely on personal service as the entire premise of their existence when consumers clearly want more.
There is enormous opportunity to improve your ability to grow your community bank or credit union, but it starts with knowing what existing customers and prospects think of you compared to your competitors.
Many community banks and credit unions pride themselves on the contributions they make to their communities. This includes supporting local charities, funding scholarships, planting trees or otherwise helping their neighbors. While these great acts can certainly be their own reward, community banks also deserve public recognition for their great works. Other than the obvious benefits to the community, the contributions a bank makes to its community have two strong benefits for the bank itself.
The potential to recruit new customers from big banks is strong, if community banks can convince them that they’ll find comparable technology offerings at their hometown banks.
The small banks and credit unions that succeed to the greatest degree know their customers, and their customers are equally familiar with the welcomed expectations.