When Community Involvement Isn't Enough
Many community banks and credit unions pride themselves on the contributions they make to their communities. This includes supporting local charities, funding scholarships, planting trees or otherwise helping their neighbors. While these great acts can certainly be their own reward, community banks also deserve public recognition for their great works. Other than the obvious benefits to the community, the contributions a bank makes to its community have two strong benefits for

Better Technology Attracts More Clients
The recent Connecticut Bank Benchmarks revealed some interesting and surprising findings about how Connecticut consumers and businesses view and use banking technology, and how gender, age and income drive that usage.

Does better technology and tools really attract customers?

Yes, it does. The CT Bank Benchmark results show that technology is one of the four key drivers in consideration by your prospects. The other three are customer service, reputation and contribution to the community. Just


Page 4 of 4

1234